TRICA School of the Arts
Two big events. Two distinct personalities. One brand holding it all together.
Event Branding
Social Design
Campaign Collateral
Social Content
Social Strategy
TRICA brings art, movement, creativity, and education together for kids in Boise. And each year, two of its biggest fundraising events help make that work possible: The Snow Globe and the Maypole Market.
Both needed to get noticed. Both needed an identity of their own.
And both still needed to feel unmistakably TRICA.
Give the events room to be themselves.
The Snow Globe and Maypole Market are very different events, and we wanted their identities to feel that way.
Rather than simply dressing up TRICA's existing brand for each occasion, we created individual visual worlds that could capture the spirit of each event while still sitting comfortably alongside the parent brand.
The goal was distinction without disconnect.
Each event could have its own personality, palette, typography, imagery, and energy without anyone wondering who was behind it.
Meet us at the Maypole.
Maypole Market called for something entirely different.
Bright, joyful, springy, and full of movement, the event identity needed to capture the playful energy of the market while still feeling connected to the larger TRICA world.
We developed an event-specific identity and supporting campaign materials that gave Maypole Market a personality all its own.
A little winter magic.
For The Snow Globe, TRICA's annual winter fundraising event, we created a visual identity that feels festive, imaginative, and special without falling into the usual holiday-event clichés.
The identity gave the event its own recognizable look and created a foundation we could carry across promotional materials and social content leading up to the event, and for years to come.
And then we got the word out.
We developed the social media strategy surrounding TRICA's annual events, then created the posts and visual content to bring each campaign to life.
That meant thinking beyond individual graphics and building a steady drumbeat of content that could introduce the events, build interest, share important information, and keep each one recognizable as it moved through people's feeds.
Strategy and execution, all working from the same idea.
The good stuff.
Two events with two distinct identities, both designed to live comfortably within an established brand.
Add in the strategy, social content, and campaign materials needed to carry those identities into the world, and TRICA had more than a couple of pretty event logos.
They have two recognizable fundraising campaigns built to show up, stand out, and still feel like TRICA.