Strive Academy
Strive’s Challenge:
Previously known as “Kids Kampus,” Strive Academy sought a complete brand refresh under new ownership. The new owners wanted a sophisticated, grown-up brand that would appeal to modern parents who value educating their kids about healthy foods, becoming self-sufficient, and being prepared for kindergarten.
La Lune’s Solutions:
We started by conducting our “Launchpad Workshop” in two half-day sessions designed to explore the brand’s values, objectives, and positioning. This allowed us to deeply understand the owners’ vision for the academy.
From there, we crafted a comprehensive brand guide and designed a new logo that embodied their "reach for the stars" mentality, with subtle allusions to the local foothills. The hand-lettered style gave the brand a friendly, folksy touch, while the light, earthy, and sophisticated color palette supported the fresh brand identity.
In addition to the logo, we redesigned their website, developed vital positioning statements, and developed a five-year marketing strategy to ensure long-term success.
We also provided hands-on training, enabling our clients to manage their website independently.
Finally, we delivered custom illustrative assets that could be used for social media, print media, and other internal purposes.
La Lune’s Takeaways:
Strive Academy’s new brand is a hit, with the owners especially loving the colors and illustration style that retained a playful, child-friendly essence but appealed to the refined tastes of their target parent demographic. Our training empowered them to maintain their new website in-house, and the custom illustrations allowed them to maintain brand consistency across multiple platforms. The rebrand successfully positioned Strive Academy as a forward-thinking, parent-approved learning center.