A person with fair skin lying in a bathtub filled with water and flower petals, with their legs extended and one hand resting on their stomach, surrounded by various colorful flowers and a piece of music sheet floating on the water.

Radiant Waxing

A woman preparing a smoothie with a blender, surrounded by fresh fruits like bananas, strawberries, and a pineapple.

Radiant Waxing’s Challenge:

Radiant Waxing Downtown Boise, the original salon in what would become a franchise, needed a more robust digital presence in preparation for its sale. The goal was to build their social media profile to attract potential buyers. While they had existing brand standards in place, the salon’s digital presence needed to be expanded and refined to make a more significant impact online.

Enhanced Brand:

We enhanced Radiant Waxing's digital presence by building on its existing brand standards and introducing new creative elements, including a fresh color palette that the parent company later adopted.

Black circular logo with a white crescent moon and circle in the center, and the text 'RADiant WAXIN GTM BOISE DOWNTOWN' around the circle.

Updated Logo Suite Including Location

Greeting card with a sunset background and the message 'You are my sunshine'.

Content Creation:

The client expressed frustration with their corporate headquarters' generic social media content, so we created high-quality, engaging social media posts that significantly boosted the salon’s visibility. Our work made such an impact that other franchisees and headquarters began using our designs in their social feeds and adopted our expanded color palette.

Two smartphones display social media feeds. The first phone shows a grid of images and text, including a graphic that says "your pumpkin without patches," and photos of people and designs. The second phone display features a digital graphic promoting "your next wax" with colorful text and graphics.

The Results

Through strategic content creation and audience engagement, we increased their follower count by nearly 50% in three months (2.5% - 5% increase monthly is industry standard), increased impressions by 2800%, and boosted engagement by 1200%.

+2948%

Blank beige circle on a white background

Increase in Accounts Reached

+1200%

Increase in Followers

+49%

Increase in Engagement

Change Across the Brand

The results spoke for themselves: with an expanded digital presence and significant engagement growth, Radiant Waxing Downtown Boise became a more attractive asset. The client was thrilled with the progress, which directly contributed to her ability to sell the franchise and retire successfully. This study showcases the power of a well-executed social media strategy in enhancing brand value and achieving business goals.