Radiant Waxing
A little local love. A whole lot of reach.
Social Media Strategy
Social Media Design
Brand Extension
Content Creation
Logo Adaptation
Radiant Waxing Downtown Boise had big plans. As the original location in what would become a national franchise, the salon's owner was preparing to sell the business and needed its digital presence to look the part.
The brand was established, but its social media wasn't doing much to distinguish the downtown Boise location or show potential buyers the value of the business.
They needed their existing brand to work a whole lot harder.
Same brand, a little more personality.
Radiant Waxing already had corporate brand guidelines, but the existing social content felt generic and didn’t leave much room for the personality of the local salon.
We worked within the established identity while introducing fresh creative elements, an expanded color palette, and location-specific branding that made Downtown Boise feel like more than another franchise location.
And apparently, we were on to something. The extended color palette and creative direction caught the attention of other franchisees and corporate headquarters, who began incorporating elements of our work into their own marketing.
Updated Logo Suite Including Location
Less scrolling past. More stopping to look.
We wanted Radiant Waxing's social media to feel like something people might actually want in their feeds.
So we moved away from generic franchise content and developed a more distinctive approach to social strategy and design.
We created original graphics, engaging posts, and content that balanced personality with promotion, giving the salon a recognizable presence and more opportunities to connect with its audience.
And people noticed.
Over just three months, Radiant Waxing Downtown Boise saw some serious growth.
Not bad for a little local salon with a much bigger franchise behind it. More importantly, those numbers represented a growing audience, stronger visibility, and a more compelling digital presence as the owner prepared to sell the business.
The numbers were pretty radiant.
+2948%
Increase in Accounts Reached
+1200%
Increase in Followers
Increase in Engagement
+49%
The good stuff.
A stronger local identity within an established national brand, social content that connected with its audience, and measurable growth in reach, followers, and engagement.
And creative work that started in downtown Boise and found its way into the marketing of the larger franchise, all while helping position the business for its next chapter.