NXB Geo
New name, new partner, a whole lot more possibility.
Launchpad Intensive
Logo + Visual Identity
Website Design
LinkedIn Content
Website Strategy
Nemec Engineering had built a reputation for serious civil engineering work. But with a new partner joining the business and bringing land surveying expertise to the table, the company was entering a new chapter.
Its capabilities were expanding, and the existing name and brand no longer told the whole story.
Enter NXB Geo. The new identity needed to honor the expertise and reputation the company had already established while introducing a broader range of services, including advanced 3D modeling and surveying.
First, we surveyed the situation.
(Sorry. Had to.)
Original Logo
Before we started designing, we worked through our Launchpad Intensive to understand where the business had been, where it was going, and what its expanded capabilities meant for the people it served.
The challenge was to introduce something new without losing the credibility the company had spent years building.
We needed an identity that felt established, technically sophisticated, and ready for what came next.
A new identity with some serious engineering behind it.
We developed a bold, modern logo and visual identity that reflected the company's technical expertise without falling into the predictable visual language of engineering firms.
The result was a confident new look that felt at home in the industry while giving NXB Geo a more distinctive presence.
A website built to do more than look the part.
With expanded services came a bigger story to tell. We designed a new website that brought NXB Geo's civil engineering, land surveying, and advanced 3D modeling capabilities together in one place.
The goal was to help prospective clients quickly understand what the company does, where its expertise lies, and why that expertise matters to their projects.
And because a website should be a useful business tool, not another thing you have to call your designer about, we trained the NXB Geo team to manage updates themselves.
Original Website
Updated Website
New name, same people, more to offer.
There's still the small matter of telling everyone.
We developed an email campaign to introduce NXB Geo to its existing clients and created LinkedIn content to communicate the transition, highlight its expanded capabilities, and help the new identity find its footing.
The message was simple: the name had changed, but the experience and relationships people trusted were still very much there.
Now with even more to offer.
The good stuff.
A new identity for an evolving business. A website that brought its expanded expertise together. And a coordinated introduction that helped existing clients understand what had changed and what hadn't.
From the first strategic conversations to the launch of NXB Geo, we helped build a brand that reflected not just where the business had been, but where it was headed.