New owners. New energy. Same salon people already loved.
Collective Concept
Website Content
Website Design
Logo Design
New owners. New energy. Same salon people already loved. When Collective Concept changed ownership, the new owners inherited more than a salon. They inherited a name, a brand, a clientele, and years of recognition in the Boise community.
They didn’t need to blow it all up and start over. They needed the brand to feel like theirs.
New chapter.
Still Collective Concept.
There was equity in Collective Concept’s existing identity, so rather than replacing it for the sake of making something new, we looked at what was worth keeping and where we could push things forward.
We refreshed the logo, expanded the visual identity, and built a new color palette that gave the brand more personality and flexibility while still feeling connected to what longtime clients already knew.
Built to hand back.
A website isn’t terribly useful if you have to call your designer every time someone joins the team or your hours change.
Once the new site was ready, we trained the Collective Concept owners one-on-one so they could confidently handle everyday updates themselves.
Because sometimes good design means knowing when to get out of the way.
The good stuff.
A refreshed identity that marked a new era without abandoning the old one. A website that made the salon easier to understand and navigate. And a system the owners could actually take ownership of.
Sometimes a brand doesn’t need to become something entirely different.
It just needs to feel like itself again.